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New arrivals every Thursday · Fresh flowers on the counter

Chattanooga · Est. 2021

Dressed like you mean it.

A neighborhood boutique with a point of view. Small-batch labels, pieces you will not see on everyone, and a fitting room with good light and honest opinions.

Shop new arrivals

The collection

This week's arrivals

Shop in store

Small shop, strong opinions

Willow Lane started as a rack of twelve dresses at the back of a friend's salon. Now it is a full storefront, but the rule has never changed: nothing hangs here unless we would wear it ourselves.

We buy small runs from independent labels, which means when something sells out, it is usually gone. Come Thursday mornings if you want first pick. The regulars do.

Harper WillisOwner & buyer

"If it doesn't make you stand a little taller in the mirror, put it back on the rack."

Visit us

On the North Shore

Address

418 Frazier Avenue
Chattanooga, TN 37405

Hours

Tue thru Sat, 10am to 6pm
Sunday 12pm to 5pm

Say hello

(423) 555-0192
hello@willowlane.demo